Hiding Listing Searches Behind a Sign Up is Lame (and bad for you)

As a real estate website developer, I constantly get the question "should I have people sign up for my site before I let them search listings?" The answer is always the same, no. The reality is that there is nothing faster that will scare off a casual visitor to your site than asking them to fill out a form with contact information before you let them search listings. Visions of Glengarry Glen Ross type agents constantly calling or emailing them will have them hitting the back button faster … [Read more...]