Content Marketing for Real Estate Professionals

real estate marketingIt’s official. Google has declared that an important key to marketing prowess in the online world is fresh, local and relevant content. And this is good for real estate marketers. We understand that cookie cutter second-rate websites with a generic IDX feed are just not cutting it anymore. It is time to get strategic about real estate marketing.

Today – you need a smart, nimble site that lets you demonstrate your expertise – not just claim it.

In my office here in Jackson Hole, I have always been incredibly proud of our team of real estate agents. They don’t dabble in real estate – they live it. We have experts on the history of the market growth here. We have experts on the latest news at Four Seasons Resort Jackson Hole. We have experts on the sale of luxury estates that make record-breaking sales. And we have experts on helping buyers that are new to the market.

coffee_buttonSo today, it is easy for experts to show their incredible authority – They blog about it. They write about it. They share their latest insights with curious buyers.

This is what helps you create a truly useful online presence. As you demonstrate your authority, you build trust. As you build trust, you build leads – and those leads will turn into commissions. That is the essence of real estate marketing today.

Today it is time to Get Local. Potential buyers want a local expert and they won’t find that in a generic listing ad or IDX feed. You are better than that. Set yourself apart. Claim your niche. Let your personality shine through and really connect with people.

Not only is it an essential marketing practice for 2013 – it is fun. Let us help you stand out from the fray with your new RedTail site. And it’s fun! Join our Community.