Have you ever "googled" your name? Today it is a very common step when customers are deciding who they should I work with. It is a quick and easy way to determine if an agent is connected and involved in local real estate happenings. Writing blogs and posting content about your area of real estate expertise is one of the fastest ways for your name to be found by the Google engines.

Oftentimes people will search for key terms when looking for a specialist. For example, someone looking for real estate in Beverly Hills, California might search for "Beverly Hills real estate agent". Agents who have content posted on their website demonstrating their expertise in this location and articles written using terms such as "latest sales in Beverly Hills real estate" will be found in online searches more prominently.

If you can write a word document, you can write a blog. In fact, some might say posting a blog is easier. Spell check is built-in, you can preview it before you post it and it is WAY easier to add photographs. Also, with RedTail sites, you can check your "key word" prowess with a click of a button.